Designing children's clothes should be the most demanding of all fashion aspects, as well as being appealing, you need to be comfortable and functional.
Designing clothes for the youngest is therefore a challenge for any designer.
Many children are concerned to feel beautiful. The strongest personalities will tell them to their daddies: "Mom, I want to wear it." But more than that, children need to feel good, either disciplined or elfish.
No use having nice clothes, if children do not feel comfortable.
It is the constant need to reconcile these two concerns that the Junior Shop stands out in an increasingly competitive market.